The Power of Twitter

I know you have heard it before, “Tweet”?, why should I get involved? Twitter is for kids right?, I am asked this question at least once per week. My response?, Twitter is a great platform that can be used to make a big difference in launching your Brand or expanding your customer base. Here are some ways that I use Twitter to help me that you can use, too, and discover the power of Twitter.

Increasing brand awareness is integral to any business. Twitter is a very powerful tool that business owners can use to help facilitate that. Focus your efforts on acquiring followers. Followers of your business will allow you to enhance credibility for your brand. "So thats it right?" Absolutely not, followers alone will not provide your brand the recognition and sustainability that is key for a successful business. Branding your Twitter account is critical because the more followers you have the greater opportunities you have to influence purchasing power.

When launching your Twitter profile, appearance plays a major role. Use graphics in high resolution that represents your established brand. Present an image that qualifies you as an reputable establishment deserving of your followers and of potential clients.

So now that you have your Brand established, what's next?  It's time to start delivering your message.  The key to driving your business is finding followers who may have an interest in your business and delivering interesting and attention grabbing tweets.  Your Tweets should not sound like a sales pitch. Creating relationships are not based on sales.  Build a loyalty with your followers by providing information that can be useful to them.  Send instant coupons, Tweet out small discount offers.